Reliable Sources for CX Strategies?

[notrejection]

Every consultant peddles conflicting advice on customer service. How do I find credible, data-backed resources? Are there industry standards or trusted publications?

[goodmc]

Stick to sources with case studies, not just theory, that’s what I prefer to do and it helps a great deal. Gartner and Forrester publish annual CX reports (paid, but worth it). For free insights, HubSpot’s blog and this source break down trends with real examples, like how Sephora’s AR chatbots boosted sales. Avoid “gurus” without measurable results—look for ROI stats. Podcasts like CX Now also interview practitioners, not theorists.